A number of proprietary indexes prepared by Marketing Evaluations, Inc., The Q Scores Company. Basically, Q scores indicate how well-liked (or disliked, there are both positive and negative Q scores) a celebrity, brand name and so on, is. One of the interesting results from their surveys is that generally, when a celebrity dies, his or her positive Q score rises and the negative Q score falls. So people do indeed tend not to think ill of the dead. Visit their web site for more information: www.qscores.com.
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Last revised: 3 October 2010.